Marketing IT Fusion
As businesses naturally evolve, they are confronted with new challenges that require unique solutions. Often these solutions involve software or other technologies that solve the immediate issue; however, these technologies are implemented as a “point solution” rather than part of an overall technology landscape. Over time, these point solutions multiply to the point that many business are left frustrated by the lack of integration between systems and high maintenance costs. It is the complexity and disparate nature of these “point solutions” that cause businesses to miss opportunities in the marketplace, experience long training and onboarding...
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Today your customers are doing far more research than ever before when making their buying decisions. Often the customer has more knowledge of options and product variety than your sales team. Whether you are a B2B or B2C business, you need to be the expert in the buying relationship. What information is trapped in your systems; information that your sales team can leverage to close the deal? Are your customers using information supplied by your competition? Can you create a tool to prove your solution is the logical choice? Approximately 72% of consumers between the ages of 25 and 54 are using tablets to not only research information and communicate via social media;...
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