Today your customers are doing far more research than ever before when making their buying decisions. Often the customer has more knowledge of options and product variety than your sales team. Whether you are a B2B or B2C business, you need to be the expert in the buying relationship. What information is trapped in your systems; information that your sales team can leverage to close the deal?
Are your customers using information supplied by your competition? Can you create a tool to prove your solution is the logical choice? Approximately 72% of consumers between the ages of 25 and 54 are using tablets to not only research information and communicate via social media; they are using the platform to communicate with the companies in which they are doing business.
Consumers are asking for referrals on facebook, twitter and sites like Angie’s List. Does your business participate in these arenas?
Are your sales people able to move information rapidly through Smartphone’s and tablets? Are they moving the right information?
Learn more from business professionals who have navigated these issues.