For decades business has recognized that “word of mouth” is one of the most effective sales tools they have. Personal recommendations between consumers create confidence in the buying decision. Today due to the rapid growth of social media those opinions are moving in mass in a digital format. In addition to leveraging the abundant information available on the internet to research products and services, consumers are consistently reach out to their friends through social media to find solutions. These recommendations are far more powerful than print advertising or e-commerce site’s product recommendations.
Do your advertising models include social media?
Is there a “call to action” to drive consumers to your social media and web pages?
Are you delivering content through social media to build a customer relationships and loyalty? Are your competitors?
Learn more from business professionals who have navigated these issues.