Marketing IT Fusion
Our blog is updated and maintained by industry professionals. Please use our informative posts to help you navigate the vast ocean of technology.
IT Vision An IT vision is much more than desktop support and solid email capabilities. Are your systems compatible? As businesses grow over time there is a tendency to implement software and hardware solutions, which due to advances in technology, may end up working against each other or at the least require some third party solution to help them communicate with each other. Is your third party solution an employee who cobbles together reports in excel spreadsheets using data points from disparate systems? What support advantages exist with the consolidation of hardware? Can a move to cloud based servers create financial and security advantages that outweigh the cost of...
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For decades business has recognized that “word of mouth” is one of the most effective sales tools they have. Personal recommendations between consumers create confidence in the buying decision. Today due to the rapid growth of social media those opinions are moving in mass in a digital format. In addition to leveraging the abundant information available on the internet to research products and services, consumers are consistently reach out to their friends through social media to find solutions. These recommendations are far more powerful than print advertising or e-commerce site’s product recommendations. Do your advertising models include social media? Is there a...
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Information to sales teams Due to the rapid movement and almost unlimited information available today, salespeople can find themselves at a disadvantage if they don’t have access to the right data when they need it. Consumers are now accustomed to instant gratification. They order products from their Smartphone’s, while waiting on the elevator, check order status and track shipments with their tablets before meetings start and research market pricing, from multiple retailers, instantly before purchases. What information can your sales team deliver in real-time to satisfy a customer’s need? What information can your ERP systems deliver, to give your sales team an...
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As businesses naturally evolve, they are confronted with new challenges that require unique solutions. Often these solutions involve software or other technologies that solve the immediate issue; however, these technologies are implemented as a “point solution” rather than part of an overall technology landscape. Over time, these point solutions multiply to the point that many business are left frustrated by the lack of integration between systems and high maintenance costs. It is the complexity and disparate nature of these “point solutions” that cause businesses to miss opportunities in the marketplace, experience long training and onboarding...
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Today your customers are doing far more research than ever before when making their buying decisions. Often the customer has more knowledge of options and product variety than your sales team. Whether you are a B2B or B2C business, you need to be the expert in the buying relationship. What information is trapped in your systems; information that your sales team can leverage to close the deal? Are your customers using information supplied by your competition? Can you create a tool to prove your solution is the logical choice? Approximately 72% of consumers between the ages of 25 and 54 are using tablets to not only research information and communicate via social media;...
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